Meet Sarath Muthu!

Senior Digital Marketer & SEO Executive

Expertise

Search Engine Optimization (SEO) & Technical SEO

I drive organic growth through advanced SEO strategies, including keyword research, technical optimization, and structured data implementation. Leveraging tools like Google Search Console and GA4, I enhance site performance and ensure optimal crawlability. By utilizing A/B testing, heatmaps, and data visualization platforms, I transform insights into actionable strategies that boost user engagement and conversion rates, ultimately maximizing ROI.

Paid Media & PPC Campaign Mastery 

I lead PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Twitter Ads with a focus on programmatic advertising and retargeting. My expertise in CPC and conversion rate optimization maximizes campaign ROI, while audience segmentation and strategic bid management drive cost-efficient results.

With 8+ years of experience in SEO, SEM, PPC, Content marketing, and Social media management, I specialize in scaling brands and optimizing digital performance. My expertise extends into Web3, DeFi, NFT marketplaces, and blockchain-based marketing strategies, where I have successfully boosted engagement, user acquisition, and conversions for multiple global projects.

Blockchain & Web3 Marketing

As a specialist in blockchain marketing, I develop NFT and token-based growth strategies to boost community engagement. I leverage crypto wallet security, smart contract promotions, and influencer marketing in the DeFi space while ensuring compliance with regulatory standards. My expertise in Discord and Telegram community management accelerates Web3 adoption.