an abstract painting with orange and blue colors

Meet Sarath Muthu!

Senior Digital Marketer & SEO Executive

Expertise

Search Engine Optimization (SEO) & Technical SEO

I drive organic growth through advanced SEO strategies, including keyword research, technical optimization, and structured data implementation. Leveraging tools like Google Search Console and GA4, I enhance site performance and ensure optimal crawlability. By utilizing A/B testing, heatmaps, and data visualization platforms, I transform insights into actionable strategies that boost user engagement and conversion rates, ultimately maximizing ROI.

Paid Media & PPC Campaign Mastery 

I lead PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Twitter Ads with a focus on programmatic advertising and retargeting. My expertise in CPC and conversion rate optimization maximizes campaign ROI, while audience segmentation and strategic bid management drive cost-efficient results.

With 8+ years of experience in SEO, SEM, PPC, Content marketing, and Social media management, I specialize in scaling brands and optimizing digital performance. My expertise extends into Web3, DeFi, NFT marketplaces, and blockchain-based marketing strategies, where I have successfully boosted engagement, user acquisition, and conversions for multiple global projects.

Blockchain & Web3 Marketing

As a specialist in blockchain marketing, I develop NFT and token-based growth strategies to boost community engagement. I leverage crypto wallet security, smart contract promotions, and influencer marketing in the DeFi space while ensuring compliance with regulatory standards. My expertise in Discord and Telegram community management accelerates Web3 adoption.

Resume
Portfolio

Work Experience

A showcase of my professional journey in digital marketing, highlighting key achievements and skills.

Digital Marketing Expertise

A wooden desk features a laptop displaying an email marketing webpage. On the desk are envelopes, one open with a blue inner lining, and two visible notes with the phrase 'Email Marketing.' There is also a small potted plant with green leaves and a yellow tape labeled 'Saturday Delivery.'
A wooden desk features a laptop displaying an email marketing webpage. On the desk are envelopes, one open with a blue inner lining, and two visible notes with the phrase 'Email Marketing.' There is also a small potted plant with green leaves and a yellow tape labeled 'Saturday Delivery.'

  • Search Engine Optimization (SEO) – Advanced keyword research, on-page & off-page SEO, link building, and algorithmic strategies to enhance visibility.

  • Analytics & Performance Tracking – Google Analytics, performance audits, A/B testing, and conversion optimization.

  • Social Media Marketing (SMM) – Strategy development, campaign execution, and audience engagement across platforms.

  • Paid Advertising & PPC – Google Ads, Facebook Ads, LinkedIn Ads, and influencer collaborations.

  • Content Marketing – Crafting compelling, SEO-optimized content for blogs, websites, and digital assets.

  • Blockchain & Cryptocurrency Marketing – NFT promotions, Web3 project growth, community engagement, and token utility campaigns.

  • Email & Influencer Marketing – Data-driven outreach to boost engagement and lead generation.

Your Brand’s Success Story Starts with Us!

Driven by Strategy, Defined by Results.

Let’s Connect
person holding white Samsung Galaxy Tab
person holding white Samsung Galaxy Tab
Wooden Scrabble tiles spell out the words 'INTERNET MARKETING' on a textured wooden surface.
Wooden Scrabble tiles spell out the words 'INTERNET MARKETING' on a textured wooden surface.
a white board with post it notes on it
a white board with post it notes on it

© 2025 by Sarath Muthu